supernilaResources
Guides for home service business owners
Plain answers to the questions owners ask about getting found, replying to homeowners and keeping reviews coming. Each one works with or without Nila.
Guides for owners
- How fast should a home service business reply to a website inquiry?Reply the same day, ideally within the hour, with a clear next step. Here is why speed matters, what to say and how to follow up without chasing.
- What to text a homeowner after an estimate request, with examplesPlain, friendly text examples for the first reply, the follow-ups and the last message, for painters, roofers, plumbers and other home service pros.
- How to get more Google reviews for your home service businessAsk at the right moment, make it easy, and reply to the reviews you get. A plain guide for contractors, with what to say and what Google does not allow.
- How to reply to a bad review as a contractor, with examplesStay calm, thank them, own what you can and take it offline. Examples for unfair and fair negative reviews, for home service owners.
- Google Business Profile checklist for home service businessesA plain checklist to get a contractor's Google Business Profile complete and active: categories, service areas, photos, posts, reviews and questions.
- Service area pages: a page for each town a contractor servesOne page per town you serve, written for real homeowners, helps Google show you there. What to put on each page and what to avoid.
- Home service marketing software vs. an AI front office: what's the difference?Marketing software gives you features to run. An AI front office does the online work for you. How to tell which a small contractor needs.