Find new customers.
Nila keeps your Google profile active, drafts replies to your reviews, builds a page for each town you serve (up to 25), such as “Home additions in Newtown”, and turns your project photos into seasonal posts.
For owner-led general contractors
The AI front office built for general contractors to find new customers, win more jobs, and bring past customers back.
Nila handles your online front office while you’re on a job site. She helps homeowners find you, captures project requests from your website, and follows up by text and email. You handle the quotes and close the work.
$199 a month. Free setup (a $599 value). No contract, cancel anytime.
What does an AI front office do for a general contractor?
It runs the online part of your business that homeowners check while they plan a project, often for months. For a general contractor, that means keeping your Google profile active with project photos, answering project requests on your website and taking down the size, scope and timing, and following up on those requests by text and email. You still walk the site, write the bid and run the job.
What Nila does for general contractors
Three jobs off your plate.
Nila does the work. You say yes before posts and past-customer messages go out.
Win more jobs.
When a homeowner asks about an addition or a new deck on your website, Nila replies, takes down the project details, and follows up by text and email a set number of times. Then it is yours to quote and close.
Bring past customers back.
Nila writes check-ins for past customers, like the family you built a deck for who now wants a porch. They go out once you approve them.
How homeowners choose
How homeowners find a general contractor today.
An addition or a whole-home renovation is a big decision, and homeowners take their time. This is the path they take.
They ask friends, then go online.
A name from a friend or a neighbor who just finished a project comes first. Then they look that contractor up, and search “general contractor near me” to see who else builds nearby.
They look for projects like theirs.
They want to see an addition, a deck or a basement you actually built, with photos from start to finish. A website with no recent projects makes them move on.
They get several bids and keep researching.
Many homeowners compare more than one bid. Even after they reach out to a contractor they like, many keep reading reviews and looking at other companies’ work.
Staying in touch keeps you in the running.
Projects are planned months ahead. The contractor who answers clearly, follows up with a next step and is still in touch when the homeowner is ready has a real chance at the job.
What the research says
More than 40% of homeowners look at examples of a remodeler’s past work on its website.
Contractor Nation survey of 1,729 homeowners, reported by Pro Remodeler, 2016Nearly 46% keep researching contractors online even after contacting one they like.
Contractor Nation survey of 1,729 homeowners, reported by Pro Remodeler, 201683% of US consumers choose the business that responds first to an inquiry.
Moneypenny survey of 2,000 consumers, reported by Contracting Business, 2026
Your season
Planned around how general contracting work comes in.
- Early in the year: homeowners plan projects, and your pages are ready when they search.
- Summer: outdoor builds like decks and porches fill your posts.
- Winter: next year’s projects get planned, and Nila keeps past clients in touch.
How you work with Nila
You see the next step. You say yes.
Nila texts you when something needs you: a post to approve, a new estimate request, a customer who wrote back. Reply from your phone or open it on the web. There is nothing to run and no dashboard to check.
Nila handlesYour Google profile, town pages, posts, website inquiries, and text and email follow-up.
You handleJob photos, approving posts, quotes, and closing the work.
Posts and messages to past customers wait for your OK. Follow-up with new inquiries is set up with you once, then runs on its own.
NilaYour crew’s photo, ready to post
GOOGLE BUSINESS PROFILE · DRAFT
Deck finished this week in Newtown. Thanks to the family for trusting our crew with it.
Approve post ✓Request an edit
Public posts wait for your approval.
Illustrative approval example
Owner’s guide
How general contractors win more residential projects.
Six habits that work with or without Nila. None of them require paying a directory to pass along homeowners who also called several other contractors.
Show finished projects with scope and timeline.
“Two-story addition in Newtown, framed to finished in one summer” tells a homeowner more than a gallery of nice photos. Skip prices you can’t stand behind, since every project is different.
Post progress photos during long jobs.
Framing, rough-in, drywall, finish. A post at each stage shows how you run a site and keeps your Google profile active for months, not only on the day you finish.
Answer the timeline and permit questions on your site.
Homeowners want to know how long an addition takes, who pulls the permits and whether they can live in the house during the work. Plain answers on your website build trust before the first meeting.
Follow up on every bid with a clear next step.
Don’t just send the bid and wait. A short note a few days later, such as “Happy to walk through the numbers on a call this week,” gives a quiet bid another chance.
Keep your Google profile complete.
List every service, from additions to garages, name the towns you work in and add project photos often. That profile is often where homeowners first see your work.
Ask for a review at the final walkthrough, then stay in touch.
Long projects are easy to forget to review, so ask in person on the last day. Then check in with past clients at the time of year they plan, since the family with a new deck may want a porch next.
The work you do
Town pages and posts for the projects you build.
Running today
What Nila does now, and what she doesn’t.
Nila does
- Keeps your Google profile active and drafts replies to reviews
- Builds and updates a service page for each town you serve, up to 25
- Plans seasonal and social posts from your job photos
- Answers questions in your website chat and takes down project details
- Follows up by text and email a set number of times, then stops
- Writes check-ins for past customers and sends them once you approve
- Texts you a short update and the next thing that needs you
Nila doesn’t
- Answer your phone
- Schedule crews or book appointments
- Price jobs or write quotes
- Sell or share your inquiries with anyone
Is Nila right for you?
We would rather tell you now.
A good fit if
- You run an owner-led residential contracting company with your own crews or trusted subs.
- You want steadier project requests from homeowners nearby.
- Most of your work comes from referrals today.
- You don’t have time to post, reply and follow up every week.
Probably not a fit if
- You only build commercial work or new homes for developers.
- Your schedule is already full for months ahead.
- You want a system for project management or estimating.
- You expect a set number of jobs from day one. Nobody can honestly promise that.
One plan
Nila, working for your business.
$199 a month. No contract. Cancel anytime.
Monthly Flat Rate
$199/ month
One flat price, every month.
No contract. Cancel anytime.
Included every month
- Town service pages, kept current
- Google profile updates and review reply drafts
- Seasonal posts from your job photos
- Website chat that takes down project details
- Text and email follow-up
- Check-ins for past customers, sent after your OK
Launch setup included
What we set up before Nila starts working:- Service pages for the towns you serve
- Nila trained on your services and your area
- Google Search Console and Google Analytics, connected for you
- Website chat and text and email follow-up, turned on
How to start
Tell us about your business.
Your business, website, and the towns you serve. No payment yet.
We confirm the fit within 2 business days.
We check that Nila covers what you need in your area, then send your invitation.
Pay, and setup is done within 2 business days.
Your first $199 starts setup. We build your town pages, turn on your website chat and follow-up, and show you how approvals work.
You handle the quotes and close the work. Results depend on your market, and no ranking or number of inquiries is promised.
Before you get startedA few things
A few things
worth knowing.
How do general contractors get more residential clients?
Homeowners ask friends first and then go online, so the work is in showing your past projects, answering quickly and staying in touch through a long planning cycle. Nila keeps your Google profile and town pages active, answers project requests on your website and follows up by text and email. No number of jobs is promised, and nobody can honestly promise one.
Do you build pages for each kind of project?
Yes. Your town pages cover the projects you take on, such as additions, decks or whole-home renovations, in the towns you serve.
How do I follow up on bids that haven’t been answered?
Send a short, friendly check-in a few days after the bid, offering a clear next step, and one more a week or so later. Homeowners comparing bids often just need a nudge. That check-in on a bid you sent is yours to send. Nila follows up on new project requests from your website, by text and email a set number of times, then stops.
How do I stand out when a homeowner compares several bids?
Show them projects like theirs, explain your timeline and how you handle permits, and reply faster than the others. Homeowners often pick the contractor they trust to run the job well, not only the lowest number. Nila keeps your project photos and answers in front of them while they decide.
How do I get reviews on projects that take months?
Ask in person at the final walkthrough, when the homeowner sees the finished space, and follow with a short text that has the review link. Nila drafts a reply to every review for you to approve.
Does it work with Jobber or my project-management app?
You keep using them. Nila does not replace your estimating or job-management apps. We review the apps you use during setup and confirm which connections are supported.
Will my inquiries go to other contractors?
No. They come direct to your business, never shared.
What do you mean by “AI front office”?
Your online front office is what a customer meets before they talk to you: your Google profile, your website, your town pages, and the replies and follow-ups after they ask for a quote. Nila runs that part. She does not answer your phone or schedule your crews.
How is this different from Angi or Thumbtack?
Those sites sell the same request to several businesses and charge you for each one, so you race to call first. Nila works on your own presence: your Google profile, your website and your town pages. You pay one flat $199 a month, with no pay-per-inquiry fees.
How much does it cost?
$199 a month, month to month, with no contract. Cancel anytime. Launch setup is included with your first month.
How long does setup take?
We confirm the fit within 2 business days of your request. Setup is done within 2 business days of your first payment. In that time we build your town pages, train Nila on your business, connect Google Search Console and Google Analytics, and turn on website chat and follow-up.
Does Nila answer phone calls?
No. Nila handles website inquiries and follows up by text and email. You and your team keep handling phone calls, quotes and scheduling.
Nila runs the front office.
You run the crew.
Tell us about your general contracting business. We’ll confirm the fit within 2 business days.
$199 a month. Free setup (a $599 value). No contract, cancel anytime.
Want to understand your local visibility first?