For Cleaning businesses
More cleaning jobs. Less chasing leads.
Supernila is an AI assistant built for residential and commercial cleaning companies. Nila answers questions on your website and captures the lead, follows up on the leads she captures by text and email, drafts review replies for your OK, and publishes to your Google profile and social pages, while you run the crews.
No credit card required. We set Nila up around your business, services, and service area. Prefer to talk? Book a call.
78%
of leads go to whoever answers first
Average first-response time runs past 42 hours, and replying within five minutes makes qualifying a lead far more likely. Owners running crews can't watch an inbox all day.
Harvard Business Review, 2011 (2.24M leads studied)
$1.5–4K
wasted per month on marketing that fails
Cleaning owners spend on agencies, ads, and tools but can't measure what works. Most quit after 90 days. Many never restart.
OnPurpose Media, WebFX 2025
The problem
Where cleaning leads go to die.
Quote requests land at night and on weekends.
Most cleaning inquiries arrive outside working hours. The companies that win them are the ones that reply while the homeowner is still comparing. By Monday, two competitors have already answered.
Review requests don't get sent.
Every completed job is a five-star review nobody asked for. Manual review workflows don't survive a busy week, and your Google rank slips while better-marketed cleaners climb past you.
Recurring clients drift away quietly.
Bi-weekly clients drop off and you don't notice until the calendar has gaps three months later. There's no system catching it the week it happens.
What changes
What Supernila gives a cleaning business owner.
Inquiries get answered and captured.
Nila answers the questions people ask on your site (recurring vs deep-clean vs move-out, what's included, which areas you cover) and captures the lead with the details attached, day or night.
Leads Supernila captures get followed up, automatically.
Up to six touches by text and email, without you chasing anyone. You get notified when a new lead comes in, so you can step in whenever you want to.
Reviews and posts, handled.
Nila drafts replies to your Google reviews for your OK, and publishes posts to your Google profile and social pages so your local presence stays active during a busy week.
Works with your tools
Plugs into the stack you already run.
Works alongside the tools you already use. Your site stays yours. Scheduling and booking tools connect through Zapier, so nothing has to be ripped out or replaced.
Right for you if
Residential and commercial cleaning businesses with roughly 6 to 20 cleaners across recurring and one-time work in a defined service area, tired of inquiries slipping through after hours.
Probably not for you if
Solo cleaners (unit economics don't hit yet) or 50+ crew operations across multiple metros (we don't have the multi-metro features yet). We'll tell you up front rather than sell you something that won't fit.
Built for every cleaning specialty
FAQ
Will Nila sound like a robot to my customers?
No. Nila works from your business information (your services, your area, your prices) and writes in your voice. You choose whether her posts publish automatically or wait for your OK; most owners start with approvals and loosen up once the tone feels right.
Can I control what Nila posts?
Yes. You choose whether Nila's posts publish automatically or wait for your OK, and review replies are always drafted for you to approve. Follow-up messages to leads she captured send on their own so nothing sits waiting on you.
Does Nila handle deep-cleans differently from recurring jobs?
Yes. Nila asks the questions that matter for each (frequency and square footage for recurring work, occasion and condition for a one-time deep clean) and captures the answers with the lead so you're not starting from scratch when you follow up.
Which booking software does Supernila work with?
Your scheduling and booking tools connect through Zapier, so leads and job data can flow between Supernila and the system you already run. Your website and your existing tools stay exactly as they are.
How much does Supernila cost?
$149/month with a 30-day free trial, no credit card required, cancel anytime. White-glove launch setup is included.
Ready to stop doing marketing manually?
Tell us about your business and we'll get your AI marketing set up.
Start 30 Days FreeNo credit card required. We set Nila up around your business, services, and service area.