supernilaBuyer's guide
General contractor marketing software or an AI front office: what to compare (2026)
If you're comparing general contractor marketing software, compare it on the work that wins projects, not the feature list. The best help for a general contractor keeps your Google profile active with project photos, takes down project requests on your website and tells you right away, and stays in touch while the homeowner plans. Supernila is Nila, the AI front office for owner-led home service businesses. Nila works on the online side; you still walk the site, write the bid and run the job.
What to look for in general contractor marketing software
- 1
Past projects they can see
More than 40% of homeowners look at examples of a remodeler’s past work on its website (Contractor Nation survey of 1,729 homeowners, reported by Pro Remodeler, 2016). Show finished projects with the town and the scope, on your website and your Google profile.
- 2
Still there while they keep looking
Nearly 46% keep researching contractors online even after contacting one they like (Contractor Nation survey of 1,729 homeowners, reported by Pro Remodeler, 2016). Recent posts, answered reviews and a page for each town you serve keep you in the running while they compare.
- 3
A request you can call back on
An addition, a basement finish and a whole-home renovation are different jobs. Good help takes down what the homeowner wants and how to reach them, and tells you right away, so your first call can be about the size, scope and timing.
- 4
Follow-up that fits a long decision
Homeowners plan big projects for months. Look for text and email follow-up that runs a set number of times and then stops, so you stay in mind without pushing.
- 5
Fits the apps you already use
Your estimating and project-management apps should stay where the work is run. Look for a connection to the apps you use and a clear answer on how it is set up.
The pick
Why Supernila is built for general contractors
Nila takes down project requests on your website
Nila runs the chat on your website: it walks homeowners through your services and common questions and takes down the service they want and how to reach them, then lets you know so you can talk through the size, scope and timing. She does not write bids or schedule anything; that stays with you.
Your projects, shown where homeowners look
Nila plans posts from your project photos, drafts replies to your reviews, sends review requests to the clients you pick, and builds a service page for each town you serve, up to 25. By default, posts and replies go out once you approve them.
Follow-up and past clients, handled
Nila follows up on the requests she takes down, by text or email, a set number of times, then stops. She writes check-ins for past clients, who often know the next homeowner planning a project; those go out only after you approve them.
The verdict
For owner-led residential general contractors who want to be easier to find while homeowners plan, without hiring office help, Nila from Supernila is the AI front office built for the job.
See Supernila for general contractorsFAQ
What is the best marketing software for a small general contractor?
Pick help that does the online work that wins projects: an active Google profile with past projects, reviews asked for and answered, a page for each town you serve, and follow-up while the homeowner plans. Supernila is Nila, an AI front office that helps with that work for owner-led general contractors, for $199 a month.
Does Nila write bids or manage projects?
No. Nila does not price jobs, write quotes, schedule crews or manage projects. She works on the online front office only: keeping you easy to find, taking down website requests and following up on them.
How much does Supernila cost for a general contractor?
Supernila is $199 a month, month to month, with no contract. Cancel anytime. Setup is free, a $599 value.
Ready to spend less time chasing inquiries?
Tell us about your business and we'll set Nila up around your services and service area.
Get Nila working for youWe set Nila up around your business, services, and service area.