supernilaGuide for owners
Google Business Profile checklist for home service businesses
Updated
The short answer
Fill in every field, pick the right categories and service areas, add real job photos, post every week or two, and reply to every review. Homeowners find contractors through people they know and through search. One roofing survey: When looking for a roofer, 79% of homeowners turn to word of mouth and 62% search the internet (Roofing Contractor 2025 Homeowner Roofing Survey, 2025). Either way, your profile is often one of the first things they check.
Get the basics exactly right
- Business name exactly as it appears on your truck and invoices, with no extra keywords.
- Primary category that matches your main work, such as Roofing contractor or Painter, plus a few accurate secondary ones.
- Service areas set to the towns you actually serve, and your address hidden if customers don't visit you.
- Hours, phone number and website link that work.
List your services
Add each service you want to be found for, in the words homeowners use: “water heater replacement”, not “WH install”. A short description for each helps.
Show real work
Upload photos of finished jobs, your crew and your trucks. When you post one, name the town and the work, never the street or house number. Real photos beat stock images every time.
Stay active
Post an update every week or two: a finished job, a seasonal tip, or what you are seeing after a storm. If questions appear on your profile, answer them. A profile that looks cared for gives homeowners a reason to call.
Reviews
Ask each customer for a review and reply to all of them. Our guide on getting more Google reviews covers what to say and what Google does not allow.
Where Nila fits
Supernila is Nila, the AI front office for owner-led home service businesses. That means the online front office only: Nila does not answer phones or schedule crews. She keeps your Google profile active and runs the chat on your website, where homeowners can leave a request and their contact details. She follows up on the requests she takes down, by text or email depending on what the homeowner left, a set number of times, then stops, and writes check-ins for past customers. Past-customer messages always wait for your OK, and by default posts and review replies do too.
It is $199 a month, month to month, with no contract. If you want to see how your business shows up first, the free visibility report looks at your Google and AI search presence.
FAQ
How often should a contractor post on Google Business Profile?
Every week or two is a good rhythm. Real job photos with the town and the work make the best posts.
Will a complete profile put me at the top of the map results?
No. Google weighs distance, relevance and prominence, including reviews. A complete, active profile helps, but nobody can honestly promise a ranking.