Find new customers.
Nila keeps your Google profile active, drafts replies to your reviews, builds a page for each town you serve (up to 25), such as “Roof replacement in Danbury”, and turns your finished roofs into seasonal posts.
For owner-led roofing companies
The AI front office built for roofers to find new customers, win more jobs, and bring past customers back.
Nila handles your online front office while you’re up on a roof. She helps homeowners find you, captures roof replacement and repair requests from your website, and follows up by text and email. You handle the quotes and close the work.
$199 a month. Free setup (a $599 value). No contract, cancel anytime.
What does an AI front office do for a roofing company?
It runs the online part of your business that homeowners check before they call a roofer. For a roofing company, that means keeping your Google profile active with finished roofs, answering repair and replacement requests on your website and taking down the address and what the homeowner sees, and following up by text and email so an estimate request does not go cold. You still inspect the roof, price the job and do the work.
What Nila does for roofers
Three jobs off your plate.
Nila does the work. You say yes before posts and past-customer messages go out.
Win more jobs.
When a homeowner asks about a roof replacement or a repair after a storm on your website, Nila replies, takes down the project details, and follows up by text and email a set number of times. Then it is yours to quote and close.
Bring past customers back.
Nila writes check-ins for past customers, like the homeowners you reroofed who may want gutters or a skylight. They go out once you approve them.
How homeowners choose
How homeowners find a roofer today.
A new roof is not something homeowners buy often, so they ask around and then look you up. This is the path they take.
They ask a neighbor, then search.
A name from a neighbor or a friend comes first. Then they type it into Google, or search “roofer near me” to see who else is close by.
They read reviews and look at finished roofs.
Your Google profile is where they judge you: reviews about cleanup and honesty, photos of roofs like theirs, and whether you posted anything recently.
They ask more than one roofer to come out.
After a storm or when they spot a leak, they send requests to more than one company, often at night from your website or your Google profile.
A clear early reply keeps you in the running.
A quick answer with a next step counts most while other roofers are still up on a roof and won’t see the message until evening.
What the research says
When looking for a roofer, 79% of homeowners turn to word of mouth and 62% search the internet.
Roofing Contractor 2025 Homeowner Roofing Survey, 2025About 67% of homeowners say online reviews are very or extremely important when choosing a roofer.
Roofing Contractor 2025 Homeowner Roofing Survey, 202583% of US consumers choose the business that responds first to an inquiry.
Moneypenny survey of 2,000 consumers, reported by Contracting Business, 2026
Your season
Planned around how roofing work comes in.
- Spring: inspection season, with posts that remind homeowners to check after winter.
- Summer: replacement season, and follow-up keeps quotes moving while crews are out.
- Fall: gutters and pre-winter checks.
How you work with Nila
You see the next step. You say yes.
Nila texts you when something needs you: a post to approve, a new estimate request, a customer who wrote back. Reply from your phone or open it on the web. There is nothing to run and no dashboard to check.
Nila handlesYour Google profile, town pages, posts, website inquiries, and text and email follow-up.
You handleJob photos, approving posts, quotes, and closing the work.
Posts and messages to past customers wait for your OK. Follow-up with new inquiries is set up with you once, then runs on its own.
NilaYour crew’s photo, ready to post
GOOGLE BUSINESS PROFILE · DRAFT
New roof finished this week in Danbury. Thanks to the homeowners for trusting our crew with it.
Approve post ✓Request an edit
Public posts wait for your approval.
Illustrative approval example
Owner’s guide
How roofing contractors get more jobs online.
Six habits that work with or without Nila. None of them involve buying names from a directory or chasing storms across state lines.
Give each town its own page.
A page for “roof replacement in Bethel” that names the roof types you install, such as asphalt shingle, metal or flat rubber, matches what homeowners actually search. One page for your whole service area does not.
Post an update after a storm, not a scare.
After hail or high wind, post on your Google profile what you’re inspecting for and how homeowners can reach you. Plain and helpful beats “Your roof may be failing!” Homeowners remember who was straight with them.
Show finished roofs with the town and material.
“Architectural shingle replacement in Newtown” with a clear photo does more than a stock image. Never post a house number or street name. The town is enough.
Ask for the review at the final walk-through.
That’s when the homeowner is happiest and the yard is clean. Then reply to every review, good or bad. To a bad one, stay calm, name what you’ll do to make it right, and offer to talk by phone.
Reply to estimate requests the same day.
A homeowner with a leak wants to know someone is coming. Even “We’re on a roof today. Can we look at it Thursday morning?” puts you ahead of the roofer who calls back tomorrow.
Check in with past customers.
A homeowner you reroofed may need gutters, a skylight or a ventilation fix a few years later, and they know neighbors who need a roof. A short, friendly check-in keeps you in mind for both.
The work you do
Town pages and posts for the roofing work you do.
Running today
What Nila does now, and what she doesn’t.
Nila does
- Keeps your Google profile active and drafts replies to reviews
- Builds and updates a service page for each town you serve, up to 25
- Plans seasonal and social posts from your job photos
- Answers questions in your website chat and takes down project details
- Follows up by text and email a set number of times, then stops
- Writes check-ins for past customers and sends them once you approve
- Texts you a short update and the next thing that needs you
Nila doesn’t
- Answer your phone
- Schedule crews or book appointments
- Price jobs or write quotes
- Sell or share your inquiries with anyone
Is Nila right for you?
We would rather tell you now.
A good fit if
- You run a residential roofing company with your own crews.
- You want steadier estimate requests from homeowners nearby.
- Most of your work comes from referrals or after storms today.
- You don’t have time to post, reply and follow up every week.
Probably not a fit if
- You only take commercial, new-construction or subcontracted work.
- You follow storms from state to state.
- You want a system for estimating or job management.
- You expect a set number of jobs from day one. Nobody can honestly promise that.
One plan
Nila, working for your business.
$199 a month. No contract. Cancel anytime.
Monthly Flat Rate
$199/ month
One flat price, every month.
No contract. Cancel anytime.
Included every month
- Town service pages, kept current
- Google profile updates and review reply drafts
- Seasonal posts from your job photos
- Website chat that takes down project details
- Text and email follow-up
- Check-ins for past customers, sent after your OK
Launch setup included
What we set up before Nila starts working:- Service pages for the towns you serve
- Nila trained on your services and your area
- Google Search Console and Google Analytics, connected for you
- Website chat and text and email follow-up, turned on
How to start
Tell us about your business.
Your business, website, and the towns you serve. No payment yet.
We confirm the fit within 2 business days.
We check that Nila covers what you need in your area, then send your invitation.
Pay, and setup is done within 2 business days.
Your first $199 starts setup. We build your town pages, turn on your website chat and follow-up, and show you how approvals work.
You handle the quotes and close the work. Results depend on your market, and no ranking or number of inquiries is promised.
Before you get startedA few things
A few things
worth knowing.
How do roofing companies get more jobs without paying for referrals from directories?
Many homeowners ask a neighbor and then look you up, so the work is in being easy to find and quick to answer. Keep your Google profile active with finished roofs, have a page for each town you serve (Nila builds up to 25), reply the same day and follow up on new requests. Nila does those for you. Checking in on an estimate you already sent stays with you. No number of jobs is promised, and nobody can honestly promise one.
Can Nila help after a storm?
Nila answers repair requests on your website and takes down the address and what the homeowner sees, such as missing shingles or a stain on the ceiling. She does not schedule inspections or crews. You decide who goes out and when.
How do I show up on Google Maps for “roofer near me”?
Google looks at how close you are, how complete and active your Google Business Profile is, and your reviews. Fill in every service and town, add photos of finished roofs, post often and reply to reviews. Nila keeps the profile active and drafts review replies for you to approve. No ranking is promised.
How do I follow up on roofing quotes that went quiet?
Homeowners often go quiet while they compare quotes or wait on insurance. A friendly check-in after a few days, and one more a week or so later, gives each one another chance to reply. That check-in is yours to send. Nila follows up on new estimate requests from your website, by text and email a set number of times, then stops.
Does a roofing company need service area pages?
Yes, if you want to be found outside your own town. A homeowner in Redding searches for a roofer in Redding. Nila builds and updates a page for each town you serve, up to 25, naming the roofing work you do there.
Does it work with Jobber or my estimating app?
You keep using them. Nila does not replace your estimating or job-management apps. We review the apps you use during setup and confirm which connections are supported.
Will my inquiries go to other roofers?
No. They come direct to your business, never shared.
What do you mean by “AI front office”?
Your online front office is what a customer meets before they talk to you: your Google profile, your website, your town pages, and the replies and follow-ups after they ask for a quote. Nila runs that part. She does not answer your phone or schedule your crews.
How is this different from Angi or Thumbtack?
Those sites sell the same request to several businesses and charge you for each one, so you race to call first. Nila works on your own presence: your Google profile, your website and your town pages. You pay one flat $199 a month, with no pay-per-inquiry fees.
How much does it cost?
$199 a month, month to month, with no contract. Cancel anytime. Launch setup is included with your first month.
How long does setup take?
We confirm the fit within 2 business days of your request. Setup is done within 2 business days of your first payment. In that time we build your town pages, train Nila on your business, connect Google Search Console and Google Analytics, and turn on website chat and follow-up.
Does Nila answer phone calls?
No. Nila handles website inquiries and follows up by text and email. You and your team keep handling phone calls, quotes and scheduling.
Nila runs the front office.
You run the crew.
Tell us about your roofing business. We’ll confirm the fit within 2 business days.
$199 a month. Free setup (a $599 value). No contract, cancel anytime.
Want to understand your local visibility first?