For Retail & Boutique businesses
More local customers. Less time on marketing.
Supernila is an AI assistant built for owner-led boutiques and brick-and-mortar retail shops. Nila answers questions on your website and captures the lead, follows up on the leads she captures by text and email, and keeps your Google Business Profile and reviews active while you work the floor.
No credit card required. We set Nila up around your business, services, and service area. Prefer to talk? Book a call.
78%
of leads go to whoever answers first
Average first-response time runs past 42 hours, and replying within five minutes makes qualifying a lead far more likely. An owner on the sales floor can't keep up with inquiries.
Harvard Business Review, 2011 (2.24M leads studied)
$1.5–4K
wasted per month on marketing that fails
Retail shops spend on agencies, ads, and tools but can't measure what works. Most quit after 90 days. Many never restart.
OnPurpose Media, WebFX 2025
The problem
Where retail leads go to die.
Foot traffic alone isn't enough anymore.
Customers check Google and social before they visit. If your profile is stale and inquiries go unanswered, they shop somewhere they can actually find online.
Customers visit once and you never hear from them.
Without a way to capture and follow up, the shopper who loved your store last month has no reason, and no reminder, to come back this month.
No time to keep Google and social current.
Between the floor and the register, posting and asking for reviews falls off, and the shop down the street that stays active outranks you.
What changes
What Supernila gives a retail shop owner.
Inquiries get answered and captured.
Nila answers hours, stock, and 'do you carry' questions on your site, captures contact details, and attaches the context so the lead doesn't walk.
Captured leads get followed up, automatically.
Up to six touches by text and email. Nila can also reach out to past customers about new arrivals, sales, and events.
Found on Google, with reviews and posts handled.
Nila keeps your Google Business Profile active, drafts review replies for your OK, and publishes product photos and five-star reviews as posts that lift your local rank.
Works with your tools
Plugs into the stack you already run.
Nila captures customer inquiries with the details attached, no copy-paste. Your POS, email, and CRM tools connect through Zapier.
Right for you if
Owner-led boutiques and brick-and-mortar retail shops (roughly 1 to 25 people, one or a few locations) that want more repeat customers and local visibility without hiring a marketer.
Probably not for you if
National retail chains with an in-house marketing team, or pop-ups with no ongoing customer relationships. We'll tell you up front rather than sell you something that won't fit.
Built for every retail specialty
FAQ
Can Nila answer questions about hours and inventory?
Yes. Nila answers the common questions shoppers ask (hours, location, whether you carry something) captures their details, and leaves the specifics to you.
Will Nila sound like my shop?
Yes. Nila works from your business information and writes in your shop's voice. You choose whether her posts publish automatically or wait for your OK.
Can it bring shoppers back for new arrivals and sales?
Nila can also reach out to past customers about new arrivals, sales, and events.
Will it keep my Google profile active?
Yes. Nila publishes posts to your Google Business Profile, drafts replies to your reviews for your OK, and turns five-star reviews into posts that lift your local rank.
How much does Supernila cost?
$149/month with a 30-day free trial, no credit card required, cancel anytime. White-glove launch setup is included.
Ready to stop doing marketing manually?
Tell us about your business and we'll get your AI marketing set up.
Start 30 Days FreeNo credit card required. We set Nila up around your business, services, and service area.