For Real Estate businesses
More buyer and seller inquiries. Less chasing them down.
Supernila is an AI assistant built for real estate agents, teams, and small brokerages. Nila answers questions on your website and captures the inquiry, follows up on the leads she captures by text and email, and drafts review replies for your OK, without you watching your inbox.
No credit card required. We set Nila up around your business, services, and service area. Prefer to talk? Book a call.
78%
of leads go to whoever answers first
Average first-response time runs past 42 hours, and replying within five minutes makes qualifying a lead far more likely. An agent showing homes all day can't reply in time.
Harvard Business Review, 2011 (2.24M leads studied)
$1.5–4K
wasted per month on marketing that fails
Real estate professionals spend on agencies, ads, and tools but can't measure what works. Most quit after 90 days. Many never restart.
OnPurpose Media, WebFX 2025
The problem
Where real estate leads go to die.
Leads go cold in minutes, not hours.
A buyer or seller who fills out a form is comparing agents right now. If you're at a showing, the lead has already replied to the agent who got back to them first.
Your reviews don't reflect your closings.
Every happy buyer and seller is a five-star review nobody asked for. Manual review requests fall off between transactions, and agents with fresher profiles outrank you.
Your sphere and past clients go quiet.
Past clients and old leads are your best source of referrals and repeat business, but they drift without a nudge while you're focused on the deals in front of you.
What changes
What Supernila gives a real estate business owner.
Buyer and seller inquiries get answered and captured.
Nila answers the listing, neighborhood, and valuation questions people ask on your site, and captures the lead with buyer vs seller context and the details attached.
Captured leads get followed up, automatically.
Up to six touches by text and email, so a lead doesn't go quiet while you're showing. Nila can also reach out to past clients and old leads.
Found on Google and AI search where buyers look.
Nila keeps your Google Business Profile active with posts, drafts review replies for your OK, and keeps your pages answering the questions buyers, sellers, and AI assistants actually ask.
Works with your tools
Plugs into the stack you already run.
Nila hands the leads she captures to you with the details attached, no double entry. Your real estate CRM connects through Zapier, so leads land where you already work.
Right for you if
Owner-led agents, teams, and small brokerages that want to respond to buyer and seller leads quickly without hiring an ISA or a marketing coordinator.
Probably not for you if
Large brokerages with an in-house marketing team, or agents who want fully unattended outreach with zero approval. We'll tell you up front rather than sell you something that won't fit.
FAQ
Will Nila sound like a robot to my leads?
No. Nila works from your business information (your services, your area, your prices) and writes in your voice. You choose whether her posts publish automatically or wait for your OK; most owners start with approvals and loosen up once the tone feels right.
Does Nila know the difference between a buyer and a seller?
Yes. Nila asks what they're after (buying, selling, or a home valuation) captures the details that matter (timeline, area, price range), and attaches that to the lead.
Does Supernila replace my real estate CRM?
No. Nila handles the marketing side (capturing leads on your site, following up by text and email, drafting review replies, and keeping you visible on Google) then hands the leads to the CRM you already use through Zapier.
Can Nila follow up with my past clients and sphere?
Nila can also reach out to past clients and old leads to surface referrals and repeat business.
How much does Supernila cost?
$149/month with a 30-day free trial, no credit card required, cancel anytime. White-glove launch setup is included.
Ready to stop doing marketing manually?
Tell us about your business and we'll get your AI marketing set up.
Start 30 Days FreeNo credit card required. We set Nila up around your business, services, and service area.